In case you missed it the first time, Madewell is bringing the magic of Austin-based chain-stitch collective Ft. Lonesome straight to you. Choose from three personalization options or you know, just do it all.

Custom-embroider our denim styles (with your name, hometown, etc.) on the spot and on the house.

Add some hand distressing to your jeans (think: knee rips, raw hems…). Purchase a limited-edition Madewell x Ft. Lonesome™ patch and have it stitched onto your favorite piece IRL. Take things to the next level—schedule a private session (at a special price) with Ft. Lonesome to design the one-of-a-kind denim piece of your dreams. Nab an appointment and keep in mind that space is limited.